Every Aprize Donor Insight Report places each donor into one of five strategic classifications by crossing Capacity (overall giving budget) with Affinity (share directed to your organization). This five-part series unpacks each classification, the donor profile it represents, and the recommended engagement strategy.
Your highest-Capacity, highest-Affinity supporters. The cornerstone of every giving program and the relationships your team should be most deliberate about protecting.
Read the post → Part 2Large-Capacity givers who currently direct only a small portion of their total giving to your organization. Usually the single largest cultivation lever in a donor file.
Read the post → Part 3The dependable middle of your portfolio: middle-Capacity, middle-Affinity donors who anchor annual giving and quietly graduate into the tiers above.
Read the post → Part 4High-Affinity, modest-Capacity donors. Your mission is already a priority for them; growth here multiplies a commitment that is already in place.
Read the post → Part 5Lower-Capacity, lower-Affinity donors. Small in dollars today, but the long-term pipeline that quietly seeds tomorrow's Enthusiasts and Core.
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