A seven-part series unpacking the analytical dimensions behind the Aprize Donor Insight Report. Each post answers a question critical for understanding donor behavior and optimizing fundraising strategies.
The verifiable ceiling that anchors every other dimension, drawn from public records rather than wealth-screen guesses.
Read the post → Part 2Mission fit is measurable. Affinity scores the share of a donor's giving directed towards your organization's mission.
Read the post → Part 3The single comparable score that lets a fundraising professional sort a full foundation portfolio without countless meetings of debate. Capacity times Affinity, normalized.
Read the post → Part 4Five segments that turn a donor file into a decision. How classification maps Capacity and Affinity into an actionable strategy.
Read the post → Part 5The share-of-wallet metric that turns "we received a gift" into "we are this funder's preferred destination."
Read the post → Part 6A snapshot hides the direction. Trend detects rising and falling giving patterns before they show up in year-end totals.
Read the post → Part 7Are they a current donor or an upstream prospect three degrees out? Proximity tells your team whether to steward, qualify, or position.
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